🔴 Most B2B event organizers still accept too much friction as normal.

Attendees are still expected to jump between websites, PDFs, event apps, platforms, email threads, and random links just to find information and the right people to meet.

And networking, one of the most valuable parts of any B2B event, is still too often left to chance.

Last week, we brought a new version of WoomAI AI powered networking on  WhatsApp  into a live B2B environment for our client  CRU  Group at the World Copper Conference global tour. For us, this was also our first event in Santiago de Chile, the first stop of the global tour.

🔵 A few thoughts for B2B event organizers:

Do not build your communication around the tools you are used to.
Build it around the habits your participants already have.
Do not assume people want another app.

In most cases, they want less friction, faster answers, and easier networking.
Do not treat networking as a side feature.
For many attendees, it is one of the main reasons they come.
And do not underestimate data.

🟢 If networking and communication happen in the right channel, you can gain much better insight into participant behavior, interests, and engagement.

What changes when you do it better?
The entire networking experience happens on WhatsApp, the channel people already use every day.
No extra app download.
No new platform to learn.
No unnecessary friction.

That is exactly why we believe traditional event apps and many event platforms are becoming an outdated model for event communication and networking.

🟢 At WoomAI, we believe B2B organizers need to move communication and networking closer to real user behavior, powered by cutting edge   Infobip  technology and designed around the channels participants already trust.

Less fragmentation.
Better adoption.
Stronger networking.
More value before, during, and after the event.
And better data insights.

That is where B2B events are going.

WoomAI AI Networking – B2B Event WhatsApp Flow Overview