Brands that still see WhatsApp and business messaging only as support channels are missing a major growth opportunity. The data is clear. 73.3% of people prefer messaging when communicating…...

The question is not whether communication will shift from social media and websites to conversational AI channels. It already has. Where is yours? Referral traffic from major digital channels...

Hey, one of the biggest pop stars today, Dua Lipa, is already redefining how brands communicate with their audience.…...

Ethical AI is the foundation of trust in every customer experience. As AI becomes more embedded in customer journeys, it has to be built responsibly: fair,…...

Yesterday, we held a workshop for seventh and eighth-grade students of Ivan Mažuranić Elementary School in Novi Vinodolski on the topic of improving gynecological and sexual…...

Infobip has unveiled the key trends shaping customer engagement in 2026, and the message for those of us leading marketing strategies is unmistakable: AI-driven communication is no longer “the…...