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Phygital Marketing Is a Strategic Growth Opportunity, Not Just Another Trend

Marketing and sales leaders should start looking at phygital marketing as a strategic growth opportunity, not just as another digital trend. The real power of phygital marketing is that it can…...

Why Data Only Matters When It Improves the Customer Experience

Companies today collect more customer data than ever before. They have data from CRM systems, websites, email campaigns, customer support, mobile apps, sales teams, events, loyalty programs, and...

Knowledge that compounds

Every day without your own AI channel is a day without learning from your market and internal users This is, in my view, one of the most underestimated parts of AI…...

Google AI Search is a strategic warning for brands

Google's latest direction for Search is much more than a product update. It is a clear signal that brand visibility is entering a new phase: customers will increasingly ask AI to explain, compare...

WoomAI: How conversational AI is turning one-day events into year-round communities

The B2B event industry has a communication problem. Emails go unopened. Apps go undownloaded. And when the event ends, the conversation stops entirely. WoomAI is changing that —…...

WoomAI fuses with Infobip as a Gold Partner

WoomAI is now an Infobip Gold Partner.We are proud to share an important milestone in our journey: WoomAI has achieved Gold Partner status within the Infobip partner ecosystem.This recognition...