Today, a web chatbot can be created for almost no cost. And when the investment is close to zero, the business result is often very similar, close to zero or even negative.

🔴 Today, a web chatbot can be created for almost no cost. And when the investment is close to zero, the business result is often very similar, close to zero or even negative.

🔴 The deeper problem is the communication model.

As humans, we do not communicate by waiting silently in the corner. We build relationships through continuous, personal and contextual communication. Web chatbots usually do the opposite. They wait for the visitor to come, and when the visitor leaves, the conversation is over.

🔴 The brand usually does not know who the person was, cannot easily continue the conversation and cannot re engage them later through broadcasting messages. Analyses also show that users almost never return to web chatbots. In many cases, they simply forget they exist. And with the rise of AI search and AI assistants, website traffic is already declining.

🔴 So if fewer people visit websites, and almost nobody returns to the chatbot, how can a web chatbot become a serious sales, marketing or customer support channel?

This is why the future is not passive web chatbots.

🟢 The future is conversational AI on channels where people already communicate. Like WhatsApp.