The data is clear. 73.3% of people prefer messaging when communicating with a business, 72.4% are more likely to buy from brands that offer messaging, and 77.3% feel more connected to a business when they can message it directly. At the same time, 69.9% get frustrated by irrelevant messages, which is exactly why relevance matters as much as reach.
🔵 For me, this is one of the clearest signals in marketing right now: we are moving from campaigns to conversations, from funnels to customer journeys, and from generic outreach to relevant, personalized engagement.
This is not just about communication. This is about customer experience, conversion, retention, brand trust and revenue growth.
🔴 The strongest brands now are the ones that connect marketing, CRM, customer support, automation and AI into one conversational ecosystem.
The opportunity is not to send more messages.
The opportunity is to create more relevant conversations.
👉 Marketing Strategy Report Attached:
The State of Business Messaging 2026
👉 How do you currently see messaging in your marketing strategy: support channel, sales channel, retention channel, or core growth channel?