The B2B event industry has a communication problem. Emails go unopened. Apps go undownloaded. And when the event ends, the conversation stops entirely. WoomAI is changing that — one message at a time.

Tom Gavazzi has spent two decades running over a thousand events, from intimate roundtables to 3,000-person conferences. As CEO of WoomAI, he’s fixing the industry’s communication gap through the only channel attendees actually open: their messaging app.

Meet attendees where they already are

WoomAI builds AI-powered event assistants on WhatsApp, RCS, Viber, and other platforms — no app download required. The assistant shows up alongside conversations attendees are already having. From directions to the venue to session schedules to speaker profiles, everything is handled through a familiar, trusted channel.

“With ChatGPT or Perplexity, hallucinations are possible. Here we have a closed database built around the event. It is much more reliable.” — Tom Gavazzi, CEO of WoomAI

Attendees can also network directly through the assistant, searching by country, seniority, or industry, and starting a one-to-one WhatsApp conversation without swapping business cards or making awkward cold approaches.

Numbers that speak for themselves

95% open rate on broadcast messages. More than 60% of recipients take action on linked content.

From single event to year-round brand

The technology doesn’t stop when the conference does. WoomAI is helping organizers extend the conversation: post-event summaries and highlights, monthly premium content in the months that follow, and early-bird campaigns in the run-up to the next edition, all through a channel the audience already opens every day.

The shift in thinking is fundamental: the event is no longer the product. The community is.

The infrastructure behind it

WoomAI’s partnership with Infobip, using AgentOS as its communications platform, handles the heavy lifting, from WhatsApp Business API access to AI agent configuration and market intelligence on emerging channels like RCS.

“Infobip is a top partner for us. We have all the messaging infrastructure support we need, and they keep us ahead of where the market is going.” — Tom Gavazzi, CEO of WoomAI

The question Gavazzi is posing to the industry: are event organizers ready to stop thinking of themselves as one-off events and start building event brands with year-round communities and continuous engagement?