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Google AI Search is a strategic warning for brands

Google's latest direction for Search is much more than a product update. It is a clear signal that brand visibility is entering a new phase: customers will increasingly ask AI to explain, compare...

WoomAI: How conversational AI is turning one-day events into year-round communities

The B2B event industry has a communication problem. Emails go unopened. Apps go undownloaded. And when the event ends, the conversation stops entirely. WoomAI is changing that —…...

WoomAI fuses with Infobip as a Gold Partner

WoomAI is now an Infobip Gold Partner.We are proud to share an important milestone in our journey: WoomAI has achieved Gold Partner status within the Infobip partner ecosystem.This recognition...

Do companies really know their monthly AI costs?

🔴 In our conversations with companies, we increasingly see one topic that is still not getting enough attention: the real monthly cost of AI usage. Not only the cost of…...

How a WhatsApp chatbot replaced manual fleet management

Managing a company car fleet should not depend on endless phone calls, emails and repeated employee questions. 🟢 Hrvatski Telekom built a WhatsApp chatbot with Infobip to help employees quickly get...

Why Web Chatbots Fail to Deliver Real Results

Today, a web chatbot can be created for almost no cost. And when the investment is close to zero, the business result is often very similar, close to zero…...