by purplekey | Mar 31, 2026 | Health
Brands that still see WhatsApp and business messaging only as support channels are missing a major growth opportunity. The data is clear. 73.3% of people prefer messaging when communicating with a business, 72.4% are more likely to buy from brands that offer...
by purplekey | Mar 26, 2026 | Health
The question is not whether communication will shift from social media and websites to conversational AI channels. It already has. Where is yours? Referral traffic from major digital channels is collapsing, and the trends documented by the Reuters Institute in...
by purplekey | Mar 18, 2026 | Health
Hey, one of the biggest pop stars today, Dua Lipa, is already redefining how brands communicate with their audience. If you visit her website and click “Sign up,” you’ll see how it works. Behind a simple action, there’s a strong strategy focused on building a direct,...
by purplekey | Feb 27, 2026 | Health
Ethical AI is the foundation of trust in every customer experience. As AI becomes more embedded in customer journeys, it has to be built responsibly: fair, transparent, and with real human oversight. The biggest risks aren’t just hallucinations, but also biased data,...
by purplekey | Feb 27, 2026 | Health
Yesterday, we held a workshop for seventh and eighth-grade students of Ivan Mažuranić Elementary School in Novi Vinodolski on the topic of improving gynecological and sexual literacy, promoting digital health awareness, and introducing conversational AI with the help...
by purplekey | Feb 27, 2026 | Health
Infobip has unveiled the key trends shaping customer engagement in 2026, and the message for those of us leading marketing strategies is unmistakable: AI-driven communication is no longer “the future.” It is already transforming how brands communicate, differentiate,...
