by lana@woom.zone | Aug 25, 2026 | Blog
Today, almost anyone can use tools such as Claude Code or ChatGPT to build a prototype of an AI assistant or agent. These tools are excellent for testing ideas, validating concepts, and accelerating development. However, there is a significant difference between a...
by lana@woom.zone | Aug 23, 2026 | Blog
Companies invest significant time and money in training, yet every salesperson applies that knowledge differently. Some prepare thoroughly, others rely on experience, and new employees repeatedly ask the same questions. Important information is often scattered across...
by lana@woom.zone | Jul 16, 2026 | Blog
For more than 130 years, the Croatian Public Health Board has played an important role in helping citizens stay healthy. But as communication habits changed, flyers, posters, and other traditional channels were no longer enough to reach people effectively. The team...
by lana@woom.zone | Jul 10, 2026 | Blog
Marketing and sales leaders should start looking at phygital marketing as a strategic growth opportunity, not just as another digital trend. The real power of phygital marketing is that it can turn a one-time physical experience into a long-term digital relationship...
by lana@woom.zone | Jul 2, 2026 | Blog
Companies today collect more customer data than ever before. They have data from CRM systems, websites, email campaigns, customer support, mobile apps, sales teams, events, loyalty programs, and digital advertising. But the real question is no longer whether a company...
by lana@woom.zone | Jun 19, 2026 | Blog
Every day without your own AI channel is a day without learning from your market and internal users This is, in my view, one of the most underestimated parts of AI strategy. AI is not only about automation, efficiency or cost reduction. The real strategic value is in...
