by purplekey | Mar 18, 2026 | Blog
Hey, one of the biggest pop stars today, Dua Lipa, is already redefining how brands communicate with their audience. If you visit her website and click “Sign up,” you’ll see how it works. Behind a simple action, there’s a strong strategy focused on building a direct,...
by purplekey | Feb 27, 2026 | Blog
Ethical AI is the foundation of trust in every customer experience. As AI becomes more embedded in customer journeys, it has to be built responsibly: fair, transparent, and with real human oversight. The biggest risks aren’t just hallucinations, but also biased data,...
by purplekey | Feb 27, 2026 | Blog
Yesterday, we held a workshop for seventh and eighth-grade students of Ivan Mažuranić Elementary School in Novi Vinodolski on the topic of improving gynecological and sexual literacy, promoting digital health awareness, and introducing conversational AI with the help...
by purplekey | Feb 27, 2026 | Blog
Infobip has unveiled the key trends shaping customer engagement in 2026, and the message for those of us leading marketing strategies is unmistakable: AI-driven communication is no longer “the future.” It is already transforming how brands communicate, differentiate,...
by purplekey | Feb 27, 2026 | Blog
Two weeks ago, the Croatian National Tourist Board held the Dani hrvatskog turizma 2025 congress, and we had the privilege of developing a fully customized AI Event Assistant on WhatsApp named Peri specifically for this occasion. The results were exceptional:- 100...
